Backpacker lifestyle

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What backpacker do?

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Backpackers in Australia - a special target group
Backpacking is much more than just budget traveling. It is a philosophy of experiencing the unique, of striving for independency and flexibility. In the recent years Australia has become an increasingly popular destination for international backpackers. In 2005, backpackers accounted for ten percent of all international visitors [1].

Young, thrill-seeking, open-minded, spontaneous and mobile are just some buzzwords for backpackers. This target group has special properties and needs that must be considered when developing a media system. In this project, these needs will be analysed through a wide range of user research methods.

Actual stage of project:
» Day in the life studies
» Contextual interviews
» Benchmark analysis


RooBox.net is the final project of Katharina Tran phuc in 'Media System Design'. Faculty of media - University of Applied Sciences of Darmstadt, Germany.